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A House Style Breakdown



What is a House Style?


In addition to your brand recognition and brand awareness, your house style defines who your business is.





Reasons to implement a House Style:


- Explains who your business is to everyone you interact with. Customers/Clients, Suppliers, etc (people are more likely to buy from a business they are familiar with and have a connection.)


- Curating a strong house style is vital, to differentiate your brand from competitors. Your house style ultimately influences how your brand and products/services are perceived. Which will determine how people interact with your business.


- Establishing a strong brand image enables people to recognise your brand communications. Helping to increase trust, which develops into brand loyalty.





A House Style is made up of many layers




What's included in a House Style?




Multiple layer create a solid house style. The main ones to focus on are:


- Your brand values


- Design - the look and feel of your brand


- Logo - all variations and rules of use


- Colour palette


- Typography - fonts including how and when to use them


- Editorial style guide - tone of voice, grammar, etc


- Imagery and videography - rules about posting, filters, colour palettes, etc





Company Style Guide Curation

How to ensure your House Style is followed


A company style guide is a crucial tool when implementing your house style. A major step in ensuring your brand is presented in a clear and consistent way.

Providing a copy to both in-house employees and contractors ensures all work reflects your brand.





If you'd like to book a consultation or receive more information on how to curate your business House Style


Contact us today!