The idea of creating a personal brand can seem overwhelming, especially if currently establishing a brand for your business. The idea of creating and maintaining an additional "identity" can be quite daunting, that's where we'd like to help!
Effective personal branding will set you apart from the competition and allow you to build trust with perspective clients and customers.
Your personal brand is simply another way for your customers to understand and trust your business. It also boosts your reputation and motivates others to want to do business with you, Especially if your able to cross-brand between your personal brand and your company brand.
Have you ever googled yourself? and your business? What do you see in the results?
Every piece of information that is upload about you, is visible to everyone looking into you and your business. More things to consider, Is the information you are sharing across LinkedIn, Facebook, and other social media sites consistent? Regardless if you have perspective client or a new customer, it's highly likely people are going to Google you to learn more about who you are. The question to ask yourself is, are you happy with what you see?
Establishing a personal brand doesn't mean you have to plan a huge project. You can achieve this by ensuring;
Your existing social pages are up to date including contact information. It's also worth updating your profile pictures, if you haven't done that in a while.
If you haven't already, create social pages that tie into both your personal and business brand. Such as Linkedin, Facebook, Twitter.
Create a landing page, linking all your social pages together. You can also included information about you and your journey. If you have additional content such as images and video, you should include those also.
The main objective is to not only have control of the information that is visible about you but to ensure it's up to date. Jeff Bezos, the founder of Amazon, is famously quoted as saying, “Your brand is what people say about you when you’re not in the room.” Your personal brand is the unique combination of skills and experiences that make you who you are. It is how you present yourself to the world. Effective personal branding will set you apart from your competition and allow you to build trust with prospective clients and customers.
As an entrepreneur in 2020, cultivating a personal brand has become more important than ever. Developing a great personal brand that is both impactful and engaging doesn’t happen overnight. It's vital to be able to communicate your purpose and mission to your audience in a genuine way.
To put it simply, personal branding is more important than ever. It comes down to continually crafting and curating your digital presence. Your honesty, transparency and authenticity are what will differentiate you from your competition. We never get a second chance to make a first impression—make it one that you are proud of!