Updated: Jun 7, 2019
Small businesses often have multiple social media accounts on many different social platforms. This requires social media management to stay on top of their social media presence.
What is social listening?
The importance of gathering everything that is being said about your brand, online or in print. The smallest piece of information adds to creating a clear image from your customers view point. Giving you better direction, in which to stare your business.
What is social analytics?
Social analytics helps you understand your brands reach. Helping you to identify possible changes.
What is social engagement?
Is the art of interacting with your customers, This can be done 1 on 1 or at scale.
How can your business be effected?
Every opportunity you have to share your content and increase your visibility is valuable. Your social media networks are channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better acquainted with your brand after seeing your presence on multiple networks.
According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. The report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.”
Minimal Marketing Cost
Hotspot found that 84% of marketers found as little as six hours of effort per week was enough to generate increased traffic. Six hours is not a significant investment for a channel as large as social media. If you can dedicate just one hour a day to developing your content and syndication strategy, you could start seeing the results of your efforts. Even paid advertising through Facebook and Twitter is relatively cheap (depending on your goals, of course). Start small and you’ll never have to worry about going over budget—once you get a better feel for what to expect, you can increase your budget and increase your conversions correspondingly.